Make your hotels data work for you
Ali Yılmaz is the Executive Chairman of the largest independent Data Driven Marketing Agency in Turkey since 2012. SEM focuses on Performance Marketing, Brand Marketing, SEO, Data Intelligence & Web Analytics across industries, helping clients get the most out of their online advertising efforts through digital strategy, deep data analysis and business intelligence. Before that Ali spent 6yrs at Google, leading teams looking after the Travel Industry advertisers in Turkey and later in Southeast Asia. He joined Google from IBM, where he spent 7,5yrs in sales. He holds an engineering degree from Middle East Technical University and an MBA from the University of San Francisco.
Mobile Hotels: What does the future hold?
Özgür Zan, graduated from computer engineering in 1999, became the co-founder of Done, the first mobile development company in Turkey. Until 2010, he served as product development VP of Done, then became the CEO of Done. He also pursued his academic career at the same time. He graduated from MBA in 2002 and Ph.D. of Organization and Management in 2008. Done has 32 international awards, exported to 18 countries. Since 2017, Done focused on Home2nite project which is being supported by EU Horizon 2020 SME New Instrument Programme and aims to be a market leader.
The way forward: The ever changing landscape of hospitality
Michael Ros is the Co-Founder and CEO of Bidroom. Bidroom is the first membership hotel booking platform that can really guarantee the best hotel price for its members and increase revenue for hotels.
By using our self-developed unique technology we can automatically generate the best price without charging any commission to hotels. We can make our revenue with a disruptive and future proof business model, where members pay a recurring annual subscription fee.
Localization of customer facing content in the age of personalization: How to reach the hearts and minds of your customers
In this session, Commercial Director from Attached - language intelligence, Matthijs Kooijs will discuss;
• Do’s and don’ts: examples of good and bad localization in the travel industry
• Choices: when, what and how to localize your content and communication
• Best practices for successful localization
Environmental Impact: The Future of Sustainability and your Hotels *Panel*
The growing concerns over sustainability and the environmental impact of over-tourism are changing the way people travel. In this session, our environmental experts will provide useful ways a hotel can lessen their environmental footprint and how this potential future will affect their hotel.