SpecialityFounder & CEO @ Puro Hospitality Management

An artist at heart, with an out-of-the-box approach to Marketing and Numbers. Yield Management is his second nature. Before settling in Greece, he lived and worked in different countries, gaining a multicultural background. After finishing his master in “Innovative Hospitality Management” at Barcelona’s ESADE and Maastricht Hogeschool, he started working for independent hotel chains in Barcelona and Madrid. For the last 7 years, Federico was the Marketing & Sales Director at the World Leading Hotel Management company before deciding to create a more boutique agency focused on designing tailor-made solutions for hoteliers, thus founding Puro Management.