A career kick-started in global sports sponsorships, to a role at Orange and a swift step-change to film and entertainment - creating some of the world’s greatest loyalty campaigns. Gina took a ‘between babies’ stop at BAFTA to shape a partnership strategy that drove global awareness. Next chapter was a leap into hospitality, leading the purchasing at Soho House. This is where she discovered an entirely new way of looking at members’ needs and likes, creating a concept known as ‘House Pay’ crushing walk-outs and most valuably revealing who to look after; how and when. Gina now runs the hospitality partnerships globally for Planet, an Advent International and Eurazeo backed company, providing leading payments and tech that drives connected commerce across the global hospitality and retail industries.
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