After many years of working for traditional hotel chains, Nicola Accurso decided to move to hospitality innovation. Now, he is Managing Director of 21 Way Of Living (21WOL), a brand new hospitality operator which opened its first property in February 2020.
The 21WOL concept embraces hybridisation, merging hotel, co-living, dining, and co-working elements while developing its own community thanks to its edutainment events. The first property opened this year in Milan and a pipeline is already in place.
Accurso spent several years with the NH Hotel Group, contributing to the significant development of the chain in Italy in roles such as e-commerce manager, director of revenue management, and commercial director. He also took the position of VP business development at a worldwide level.
In 2018, Accurso was involved in the relaunch of Gruppo UNA, one of the biggest Italian hotel chains, as head of sales & marketing, brand, communication, revenue, and distribution.
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