Are pandemic changes in hospitality here to stay? That's the focus of Destination Spain, our newest event. Here, we've gathered speakers from the region and from abroad. Join us to find out about implications, innovations, and predictions on what the future guest of 2021—and beyond—will expect. Our experts will also have insights on ways hoteliers can re-engage global travelers, implement new technology, and discover alternative distribution and revenue channels.

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Destination Spain
1st July 2021
2:00 pm - 2:20 pm

Increase (direct) bookings by creating a relationship

Marcin Wesolowski
Director of Operations @ Bidroom

Travel and Hospitality industry specialist. For many years worked as a successful hotelier, university lecturer, and travel writer. Currently Director of Operations at one of fastest-growing OTA -

2:20 pm - 2:40 pm

“Like Phoenix from the ashes” – the hotel industry after COVID

Daniela Hupfeld
Commercial Director Spain @ Pierre & Vacances

More than 30 years experience in the hotel and rent a car industry in commercial areas. Worked in international environments like London, Dubai, Brussels, Barcelona and various cities in Germany. Employers include NH hotels, Jumeirah hotels, Europcar, Pierre & Vacances Spain.

Areas of expertise: Revenue Management, Capacity Management, Training, Training Development, Pricing, Yield Management, Strategic Development, Rent-a-car, Pre-Openings, Take-Overs, SOP development, Guidelines & Handbook development, Leisure Sales, Business Planning, Budgeting, Forecasting, System Development & Implementation

2:40 pm - 3:00 pm

Technologies in the service of tourism recovery

Paula Servera
Business Development Manager @ Dingus

Paula joined Dingus 3 years ago as Bussiness Development Manager and is in charge of Product, Sales and Customer Support. She have a deep knowledge of vacational tourim after more than 15 years experience in different companies of tourism, and specialized in hotel Distribution; She has held different positions as a contractor, connectivities, yield and account manager. She holds a degree in Tourism and MBA.

3:00 pm - 3:20 pm

The impact of review answers on your revenue

Isabelle Massagé
CEO @ HotelSpeaker

After spending years Fashion for stock listed companies, Isabelle decided to pursue her entrepreneurial dream and joined a friend to launch Hotelspeaker. She’s a true believer that in a world where screen time has gone up drastically every chance to interact in a personalized way with your audience should be seized. Hotelspeaker was launched to help hotels generate additional reservations through perfect and empathic review answers. Belgian, happily married and proud mum of Jan and Anna, she currently lives in Barcelona.

3:20 pm - 3:40 pm

Why hotels only optimize the space where there is a bed?

Pablo Torres
Customer Success Consultant @ TSA Solutions

Pablo Torres has worked in the hospitality industry for 20 years, evenly split between Hotel Revenue & Operations in Europe, and Consulting & Training globally. Working for TSA/FPG, Pablo has implemented solutions to improve revenue optimization in over 150 locations, having trained and coached more than 2,000 professionals in 20+ countries.

3:40 pm - 4:00 pm

Why hotels must evolve?

Cristina Subirana
CEO and General Manager @ Hotel Desitges

A woman in technical computer engineering, Cristina has worked in the IT department in both multinationals and public administration. Having inherited the entrepreneurial gene, she was pulled to join the family business. She also considers herself a learning addict, having completed training in Business Administration and Management studies, specifically in family businesses. She began her work in the world of tourism by designing, building, and managing the Desitges Hotel, its name translating to: "What do you wish?" This is also a philosophy, born as the sum of her history, the great power of family businesses, technology as a service and tourism, and that luxury of making others happy, that gives back such huge gratitude for your work.

Complimentary tickets here!

Event Moderator

Founder @ Hotel Marketing School and

Jaime Chicheri is the author of the first 2 books written in Spanish on Revenue Management, Marketing and Hotel Distribution ( He is a founding partner of the business school, eRevenue Masters, and the digital marketing agency, World Marketing Surfers.

Jaime is the creative mind behind Outstanding Hoteliers, as well as the founding partner of Bi4Hoteliers, a Business Intelligence software.

His most recent community-based projects were designed to provide trainings on Revenue Management, Marketing and Hotel Distribution for everyone at every level.
Hotel Marketing School, a membership site, takes on a learn at your own pace approach and is popularly called the “Netflixs for the Hotel Professional”.

RevenueKnowmads, is an intense, and at times, unconventional, Revenue Manager entrepreneurial program which takes those looking for their “Plan B” through the process, step-by-step.


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